Media: Social Media Campaign, Event designs, Wearables, Print.
Photography by Dino Petrocelli
Photography by Dino Petrocelli
Ride Against TB Campaign
The goal of Cepheid's ‘Ride Against TB’ campaign (www.Facebook.com/RideAgainstTB) is to raise overall awareness of the need for improved diagnostic solutions for tuberculosis (TB) and to raise funds to benefit the American Lung Association in its fight against all lung disease. The ‘Ride Against TB’ campaign was announced at the American Association for Clinical Chemistry (AACC) annual meeting and Clinical Lab Expo in Houston on July 30th 2013. Highlighting the announcement was the unveil of the ‘Ride Against TB’ motorcycle designed by Paul Teutul Jr., who built his reputation for innovation and creativity through his starring role on the popular TV show ‘American Chopper’. The winner of the new PJD bike will be announced publicly at a World TB Day event to take place in New York on or around March 24, 2014. At the event, the total funds raised to benefit the American Lung Association will also be announced.
